ICT Consultants offer e-mail marketing services to small to medium sized organizations. As with all our services, we take a systematic approach in finding our customers’ needs and objectives and, thereafter, developing and implementing an effective e-marketing plan. Please read our methodology for more information on our working process.

Features

Multi-part e-mailing
Each subscriber receives the newsletter in his/her desired format.

Un-subscription
Users can use the opt-out link included in the newsletter to automatically opt-out of the newsletter mailing list.

Unsubscribed User Tracking
The system comes with a built in option to track un-subscribers to prevent re-importing a subscriber who has opted out in the past. Subscribers are checked against the opt-out list, which supports automatic addition of names of users who have unsubscribed.

Personalization
The system provides a feature to personalize your newsletters by including the subscribers’ names, email addresses and other demographic information that you collect.

Bounce Filters
The system has an automated Bounce Filter that tracks and filters bounced email addresses and generates a list of such email addresses. Addresses are removed automatically after a specified number of bounces.

Reporting
The system has certain built in tracking options to measure the effectiveness of an email campaign. It can automatically track views, and clicks for each individual newsletter, as well as views and clicks for each individual subscriber. Further, it can also track clicks for each individual link within the newsletter. This leads to an effective and precise report format to measure the efficiency of your newsletter/email campaign.

Capacity
The delivery capacity varies from server to server. However, the system can deliver up to 25,000 messages per hour.

Database Security
Our system is based on SQL Stored Procedures ensuring optimal performance and security of databases and information.

Benefits

An Intelligent e-mail marketing system can help your organization in gaining the right exposure in your community and in positioning you as a leader in your industry. An appropriate e-mail marketing system allows you to:

Create Brand Awareness
Every organization has a value proposition, which educates your target groups on why you are different and why they should choose you over your competitors. However, the most clearly defined value proposition can prove worthless unless it is properly communicated with the organizations’ target groups. E-mail marketing system is an ideal tool for you to effectively communicate with your target groups in regard to your mission and objectives.

Promote Your Business
You can keep your customers’ and investors’ interests alive by maintaining continuous communication with them. Associating frequently with your target groups gives them a convincing image of your organization. They feel at ease with you and this feeling may soon convince them to try out your products/services.

Personalize and Effectively Manage Customer Relations
Customer retention is easy when your customers feel that they are getting the importance that they feel is due to them. With our personalized mailing feature, each customer feels that he/she is. This improves your customer retention with more frequent contact. It facilitates the building of a community of loyal readers who might turn into loyal customers as well.

Increase Revenues & Slash Expenses
Via maintaining continuous and effective communication, you increase the probably of converting their interest to sales of your products/services. E-mail marketing is very cost effective in comparison to traditional marketing tools. Thus, via usage of this tool you increase your overall business revenues.

Increase Website Traffic
An e-mail/newsletter is an ideal tool to refer readers back to your website. Especially for e-commerce Web sites, repeat visits to your website work as a great motivator to encourage repeat buying by targeting specials and discounts to a customer's buying preferences.